Kelsey Meyer, President and Co-Founder of Influence & Co., believes strongly that feedback — both from employees and customers — can help shape the future of your startup.

In this video, she shares key lessons about proactively asking for — and then acting on — the feedback you receive, internally and from your customers. Some takeaways include:

• When your company is small, survey employees regularly about what you should start, stop and continue doing;
• Be proactive about surveying clients (hint: keep it short);
• Focus on one key question with customers: Would you refer our business to a friend?