Perfect Your Cold-Calling Strategy

Cold calling is about more than dialing numbers at random.

While cold calling is a numbers game, you must do diligent research to be successful. Ryan Stoner of Switchcam explains how having a few simple systems in place can go a long way. Consider the following:

  • Make a spreadsheet with the number of people you plan on calling and the resulting metrics
  • Develop a script that communicates your message clearly
  • Research the people you want to connect with first, so you can figure out the best way to reach them.

The calling itself may be cold, but a personal touch can go a long way.

Resources

Perfect Your Cold-Calling Strategy

Cold calling is about more than dialing numbers at random.

While cold calling is a numbers game, you must do diligent research to be successful. Ryan Stoner of Switchcam explains how having a few simple systems in place can go a long way. Consider the following:

  • Make a spreadsheet with the number of people you plan on calling and the resulting metrics
  • Develop a script that communicates your message clearly
  • Research the people you want to connect with first, so you can figure out the best way to reach them.

The calling itself may be cold, but a personal touch can go a long way.

See Also: 10 Ways Entrepreneurs Deceive Themselves

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