Dusty Wunderlich is CEO of Bristlecone Holdings, a high growth network of consumer and business-to-business finance platforms and financial technologies. Our mission is to democratize the world of finance for the better and we are unafraid of challenging a deeply entrenched and increasingly irrelevant status quo. Bristlecone leverages its proprietary financial technologies, big data analytics, and algorithmic decision-making to empower consumers with new tools to better their lives and realize their dreams. Through our portfolio of passionately crafted, industry-specific brands ranging from bridal gowns to dairy cattle, we aim to deliver simple, sensible products that the market needs and that customers enjoy using.