Benji Rabhan is the founder and CEO of ConversionCore (http://www.conversioncore.com/), a conversion rate optimization company. Benji is a thought leader in converting online visitors into paying customers, and he is the author of the #1 Amazon bestselling book, “Failure is Obsolete.” Benji’s new book, “Convert Every Click,” will be released in September. He can be contacted @benjirabhan or on Google+.