Question: What is one newer publishing platform you will be investing marketing dollars into utilizing in the next quarter and why?
Question: What is one newer publishing platform you will be investing marketing dollars into utilizing in the next quarter and why?
LinkedIn's Publishing Platform
"LinkedIn is now a publishing powerhouse, so it's an ideal place to invest more marketing dollars. LinkedIn's Publishing Platform is fantastic for long posts, and there is built-in virality among busy professionals due to the strength of LinkedIn's network. Sponsored Updates on LinkedIn can target a user’s exact job title and employer, and LinkedIn Groups are a great way to build community."
@DoreenBloch
A Physical Event
"I’m hearing good things about an old platform called throwing a physical event. I might invest in throwing an event for our company over doing a ton of online marketing."
@lanec
YouTube
"We've been late to the game with online video. It's a huge platform that we haven't had the resources to do properly. With hiring a videographer, editor and getting studio time, we're hopeful we can get a reliable publishing schedule up and running that can put out quality content we'd like to watch on a reliable schedule."
@vtamethodman
StackStreet
"I’m bullish about StackStreet, a platform for business and technology news. Catering to a Millennial audience, StackStreet offers a unique opportunity to target consumers who care about socially responsible business. While the platform continues to grow, I plan to invest resources into creating evergreen content early to drive continuous and long-term ROI."
@firaskittaneh
InboundWriter
"InboundWriter is a pretty innovative tool with predictive analytics for content. It gauges the strength of what you’ve done and helps direct the next steps so you can better predict the success of the content before you even publish it."
@brockstechman
LeadPages
"Leadpages is on the top of our list. It is an easy and cheap way to create landing pages and embed them right into our WordPress sites. You can even plug the pages right into Facebook. We have used more expensive platforms in the past such as HubSpot, and LeadPages gets you 90 percent there for 90 percent of the cost."
@akchamberlain
