Question: What is one thing you ALWAYS do before green-lighting a new project or biz idea?
Question: What is one thing you ALWAYS do before green-lighting a new project or biz idea?
Ensure It Aligns With KPIs
"Before giving the go-ahead to a project or idea, it's critical for me that the project aligns with our key performance indicators. If a project doesn't drive to one of our key metrics, it's likely not a worthwhile pursuit or use of resources. To have these kinds of checks and balances, it's important to establish KPIs early on. Once in place, it's a useful rubric to green-light ideas."
@DoreenBloch
Take a Step Back
"The worst thing you can do is pursue a new project or business because it sounds like an exciting opportunity. The problem is that pretty much every new idea seems like an exciting opportunity at first, but only the best of the best maintain that excitement weeks or months down the road. Set it aside and don't think about it for a while. If you pick it back up and get just as excited, go for it."
@GoldFireStudios
Analyze the Pros and Cons
"I'm always thinking of new projects or business ideas to help grow our business, so I've developed a system to green-light them. First, I write them down and let them marinate for a few days. If the idea still seems legit, I'll set up a call with my partner, discuss the plan/implementation in detail and write out a pros/cons list. We then analyze the data to make the final decision. "
@cabinetkings
Run the Numbers
"Before moving forward with any new project, I want to make sure that it’s worth our time and the ROI is there. Numbers don’t lie. Financial projections are an essential tool for determining ROI and helping us make business decisions based on fact, not gut. "
@EarlyGrowthFS
Ask If It's What People Want
"I see so many entrepreneurs, especially in the startup world, creating new businesses and products without even determining whether there's a market for them or if people really want their product. Before green-lighting any new idea, I survey people, hold focus groups, run market tests through AdWords and even call people. "
@nataliemacneil
Define What Success Looks Like
"Without a clear definition of what success will look like for a given project, it's impossible to tell whether it's on track or even finished. By making a point of defining success before we even get started, we can decide how to measure a project and tell if it's reaching the necessary goals. "
@thursdayb
Run Some AdWords Tests
"Google AdWords is fantastic at validating market interest. I'll run a few different ads over the course of a few days or a week to test how well they convert and at what rate. That tells me how crowded the space is and how strong the market interest is. Usually I don't even create a landing page. Instead, I'll send them to one of my other sites."
@jaredbrown
Talk to Real-Life Customers
"Always test your ideas by talking to people in the real world before you invest tremendous amounts of time, energy and money. Don't be afraid of anyone stealing your ideas. Get feedback in the wild. Even if it's simply by sending an email to your customer list asking if it's something they'd be interested in, that's a start."
@realmckillinit
